Eric T. Brey, Ph.D., is a Professor in the School of Management at the University of Wisconsin-Stout, where his work focuses on leveraging analytics to guide the implementation of customer-centric strategy. He has been recognized as an AT&T Technology Fellow, a visiting professor for the Association of National Advertisers, and an extraordinary marketing mind by HSMAI while being quoted in international media outlets including Forbes, Business Week, China Post, USA Today, New York Post, Washington Post, and CBS News. He has received numerous scientific awards for research published in top-tier journals, including Cornell Hospitality Quarterly, International Journal of Hospitality Management, Tourism Management, and Journal of Travel Research.
As a scholar-teacher passionate about supporting industry, he’s served as an expert legal witness and had the privilege of working with the American Resort Development Association, British Virgin Islands’ Chamber of Commerce, Dalhoff Thomas Design Studio, Destination Marketing Association International, Empresas Bern, Intercontinental Hotels Group, Institute of Real Estate Management, Jinling Hotels & Resorts, Methodist Hospitals, RVC Outdoor Destinations, United States Golf Association, Women’s Foodservice Forum, and numerous Distinguished and Platinum Clubs. Eric received his Ph.D. from Purdue University and currently serves as a global advisor for the golf, club, leisure real estate, and resort industries in the area of customer data strategies.