In addition to designing bicycles for Trek, the team works with other Trek brands to help create bike accessories such as lights, helmets, tools, pumps, car racks and clothing. “Hundreds of products a year come out from our staff,” he said.
Trek is “one of the biggest players in the bike world. What’s maybe surprising is that we do more business outside the U.S. now than inside,” Eckholm said.
Eckholm, who grew up in southern Wisconsin in Orfordville, came to UW-Stout for the industrial design program once he realized his interests were somewhere between engineering and art.
“I didn’t realize at first there was a career that combined those things. I’ve been trying to get the word out ever since,” he said.
UW-Stout’s program in industrial and product design is part of the university’s School of Art and Design, the largest in the Upper Midwest with more than 1,200 students and eight programs. In the industrial design studios, students research and create 3D models of a wide range of products.